Management Research Seminar Series presents: "The Perfect Little Bump: Does the media portrayal of pregnant celebrities influence maternal-infant attachment?"

Friday, September 16, 2016, 10:00 a.m. to 12:00 p.m.

Today the growing media interest in pregnant celebrities allows for extensive exposure and scrutiny by pregnant women. How pregnant celebrities are portrayed can be a powerful influence and point of reference for women especially in regard to their physical appearance during pregnancy. With pregnancy a key part of the life stage transition into motherhood both positive and negative influences will impact on how women feel about themselves and potentially their developing baby. This study proposes and tests a theoretical model that analyzes celebrity pregnancy attraction and its ultimate influence over prenatal attachment within a sample of 478 pregnant women. The study contributes further to knowledge of the influence of celebrities in the media and the framing of body image issues within the important context of pregnancy. The results of the study lead to several recommendations for the management of pregnancy body image issues by health professionals and the use of pregnant celebrities in the marketing of pregnancy-related products. 

Friday, September 16, 2016
10:00 a.m. to 12:00 p.m.
Telfer School of Management
Desmarais Building
DMS 7170
55 Laurier Avenue East
Ottawa, Ontario K1N 6N5
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About the Speaker

Dr. Jayne Krisjanous is a Senior Lecturer and Post-graduate Programme Director in the School of Marketing and International Business, Victoria University of Wellington, New Zealand. Her areas of research include healthcare marketing, historical research in marketing, consumer lifestyles and social marketing. Jayne is an experienced teacher at undergraduate, postgraduate and MBA levels. Her extensive experience in the healthcare industry, in both clinical and management settings, has allowed her to foster an academic and consulting involvement with this industry. Jayne is a Registered Nurse and Registered Midwife and holds an Advanced Diploma in Nursing, Bachelor of Nursing, Bachelor of Commerce and Administration Honours degree, MBA and PhD.

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