Séminaire de recherche CPA : « the Presence of a Chief Marketing Officer and Managment Revenue Forecasts »

Le vendredi 5 février 2016, de 10 h à 11 h 30

Cet événement se déroulera en anglais seulement.

Presenté par Dongyoung Lee, professeur adjoint, Comptabilité, Desautels Faculty of Management McGill University

Date :
Le vendredi 5 février 2016
Heure :
de 10 h à 11 h 30
Lieu :
École de gestion Telfer
Pavillon Desmarais
DMS 4165
55, avenue Laurier Est
Ottawa (Ontario) K1N 6N5
Voir sur Google Maps

(en anglais seulement)

We examine the role of the chief marketing officer (CMO) in corporate voluntary disclosures. Using a sample of S&P 1500 firms for the period from 2003 to 2011, we find that a CMO’s presence in top management is positively associated with the likelihood and frequency of a firm’s issuing management revenue forecasts. We also find that the firms that have a CMO in top management provide more accurate revenue forecasts than those that do not. We show that (1) change analyses and (2) adjustments for endogeneity from self-selection bias using a Heckman approach yield a consistent inference about the impact of the presence of a CMO on both the quantity and quality of management revenue forecasts.

Overall, our study suggests that CMOs play an important role in firms’ voluntary disclosures of future revenue performance.

For more information, please contact Kathy Cunningham at CPA-Canada AGRC

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